NABAS balloons brings smiles campaign to mark National Day of Reflection

On Tuesday 23rd March, the nation will unite in a National Day of Reflection to mark the anniversary of one year since lockdown. As we enter a new era of hope, with vaccination programmes surpassing all expectation and infection rates dropping, NABAS members continue to spread positivity.

In a bid to mark the occasion with colour and creativity, NABAS members will be building and displaying colourful installations in their gardens and local areas to bring happiness and positivity to local communities across the country. To help spread the cheer further and reach those who may still be shielding, the association is urging those members creating displays on Tuesday to post them on social media using the hashtags #balloonsbringsmiles #nabasbringssmiles and #nabasuk.

George Oustayiannis, Chairman commented “We want, as an industry and an association to do everything we can to keep morale high as we enter the next phase of recovery as a nation. We want to bring smiles and facilitate remembrance on this important and poignant occasion, in the best way we know how – by inspiring people in our local area, using the skill and craftsmanship of our members to bring joy and hope, just as we have throughout the pandemic.”

Last year, NABAS members created incredible balloon rainbows in support of all key workers. The displays and installations were recognised across the UK as a mark of gratitude and humility towards all those risking their own wellbeing to work on the frontline in essential services and healthcare.

On Tuesday, prominent buildings and landmarks, such as the Shard in London, will be illuminated across the UK. The National Day of Reflection, championed by charity Marie Curie, will include a minute’s silence and a doorstep vigil at 12:00pm to remember those that have died in the pandemic and the families affected. People will also be encouraged to light candles on their doorsteps after 8pm.

More than 126,000 people have died in the UK from Covid-19 since the start of the pandemic, according to most recent government data. One year ago, on March 23 2020, when the first lockdown started, that figure was 335.

The industry has continued to adapt to the new challenges and obstacles presented by the virus, and concurrently has used its creative prowess to bring smiles and brightness in the darkest of times.