Love conquers all. Why 2021 is the year of love.

Love is in the air, and it has never been more important to show it. Whether it is a declaration of love, or a show of support, Valentine’s Day is fast approaching, and with that an incredible opportunity to show some love to that special someone. As vaccines are rolled out, NABAS members want to provide additional medicine and positivity for its customers and their families.

Romance is not dead, although 2020 did present extra obstacles – including social distancing, home schooling, a surge in pets, kayaks and banana bread plus the financial pressures and uncertainty directly resulting from the pandemic. Which is why Valentine’s Day is a great way to acknowledge the importance of appreciating your loved ones, including spouses, partners and even friends and family after such a difficult 12 months.

NABAS is launching a campaign to encourage people to celebrate Valentine’s Day despite the current obstacles, in a bid to help the nation keep passions alive and loved ones appreciated, smiling and comforted.

Members will be presented with an array of assets to use on social media channels and in shop windows to help attract new customers and encourage followers and locals to go the extra mile this February in the name of love. From heart bursting balloons in boxes to packages and gifts to make pulses race and smiles beam.

The campaign will incorporate love spanning all relationship types, from romance and passion through to family and friendship, even single person household ‘bubbles’ who can provide so much happiness and comfort to one another. Not forgetting secret admirers and traditional Valentine’s anonymous gestures.

The past year has demonstrated the incredible presence and impact of compassion and highlighted the heartbreak that comes from loneliness and isolation. In a bid to prove that love conquers all, NABAS want to keep the nation’s hearts on fire with balloons and gifts to make loved one’s smile, whatever the circumstances.

The history of Valentine’s Day – and the story of its patron saint – is shrouded in mystery. February has long been celebrated as a month of romance, but in 2021, Valentine’s Day takes on a new meaning and a new importance. There are so many ways to show family and friends that you are thinking of them, that you love them and that you cannot wait to be together again in person.