NABAS launches festive campaign

The Balloon and Party Professionals Association (NABAS) is preparing to launch a brand-new Christmas campaign to encourage customers planning parties to celebrate with peace of mind, by purchasing their balloons from a NABAS member.

NABAS members are being provided with a series of assets that they can customise with their own logo and imagery to distribute in print and digital formats to their local audience to encourage customers to ‘buy local’ and with confidence. The sophisticated assets emphasise the quality and excellence that buyers can expect from a NABAS member and are part of several initiatives to help the industry continue to recover after the hiatus in trading earlier in the year.

The festive season is extremely important to the balloon and party industry, and with anticipated restrictions on party size numbers and social gatherings, NABAS continues to think on its feet to support its members in increasing sales over this period. The campaign demonstrates to buyers the added finesse and luxury balloons can add to the occasion, and that this festive season it is more important than ever to indulge in little luxuries to make celebrations even more special.

Furthermore, members will be provided with full support with distributing their customised assets on and offline, with access to ongoing social media workshops and discussion groups to help them continue to grow their businesses in what could be the most challenging festive season in retail in decades.

Chairman, George Oustayiannis commented.

“Members both old and new are now seeing, and more important understanding the difference between the UK’s Only Trade Association. The support mechanism we have in place and consistently evolving is based on the wants and needs of our members. Our NABAS approved trainers and our newly appointed Ambassadors are ensuring we are more able to react even faster to offer an unprecedented level of support during these uncertain times”

The assets will be available to download from 16 September and the association will continue to roll out additional assets for other key dates including New Year. All assets have been professionally designed by a team of graphic and digital designers and add to a growing and extensive portfolio of digital and print assets available to all NABAS members to help them with their marketing and promotion, saving them money and boosting their sales as one of the many benefits of membership. Other benefits include but are not limited to the industry’s most comprehensive liability insurance, 24/7 legal helpline, training, and community support.

NABAS is owned and run by its members and a voluntary committee who continue to raise the bar and champion best practices and excellence. All profits are reinvested back into the association for the benefit of all as it seeks to support an industry that brings positivity and celebration to the lives of a nation facing uncertainty.